DIGITALIZATION IN SALES

How digital selling and digital marketing work together to win sales.

Create a digital marketing funnel online and grow your business and sales with automated marketing. Determine the short-term & long-term profit-maximizing price for your digital product.

2 days, 8 hrs (4 + 4) Day 1, 4 hrs. Day 2, 4 hrs.

What you will learn?

• Learn how digitalization is transforming sales
• Learn how to sell digital products
• Understand salesman’s new role in digital world
• Create an online digital marketing strategy that works
• Understand the AIDA Marketing Funnel system of online marketing
• Set up your own AIDA Marketing Funnel for your business or your clients
• Lead a buyer through a buying decision with an AIDA marketing flow
• Know which types of content to produce at which stage of the buyers journey
• Filter the right clients in and the wrong clients out of your marketing
• Find a profit-maximizing price that they can “set and forget”
• Find Their Short-Term Profit-Maximizing Price
• Find Their Long-Term Profit-Maximizing Price
• 2x or 3x profitability using long-term strategies
• Use price to achieve increased sales, increased profitability, increased authority in a niche, and pre-empt competitors
• Determine customers’ price-sensitivity

Who should take this course?

• Anyone selling a digital product
• Anyone designing or developing a digital product
• Anyone who prices online products

Requirements

You must have an open mind to learn and apply new sales skills. No previous experience is required. Whether you are a new employee, or you have been running one for years I will show you something new.

Syllabus

Day 1 (4 hrs)

• How digitalization is transforming sales
• What are digital sales
• Salesman’s new role in digital world
• What is digital sales coaching
• How to develop a successful digital sales strategy
• Adapting sales tactics to digital sales
• AIDA marketing funnel system
• Lead generation with AIDA marketing
• How to sell with Linkedin and Whatsapp
• How benefit from B2B digital sales and network platforms

Day 2 (4 hrs)

How to implement digitalization to sales

• How to set profit maximizing price (short and long term)
• Customer price sensitivity and price tactics
• How to create digital customer profile
• How to use AI and big data in digital sales
• Gamification and converting leads to customers
• Defining digital sales goals, KPIs and metrics
• Digital sales performance assessment and evalution
• How to implement omnichannel to digital sales
• Digital marketing and CRM integration
  

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